About this event
Can’t make it on the day? We’ll send you the recording anyway.
Everyone says GenAI will transform customer experience.
But what does that really mean when you’re running CX programs in 2026?
In this live interview, Bram De Vos (CX leader) and Jonas Beullens (technology expert) challenge each other with bold statements on GenAI’s promise and its pitfalls. Expect more than hype: we’ll talk openly about where the tech delivers and where it fails.
🔥 What’s inside
- The real capabilities of GenAI in customer experience — what it can do today, and where human insight still makes the difference.
- The hard truth: hallucinations, inconsistent feedback analysis, dodgy numbers, zero guarantees on NPS or ROI.
- Why source attribution and traceability matter more than ever.
- Real stories from the field: what worked, what flopped, and what’s just smoke and mirrors.
Why join?
Most AI discussions focus on potential.
This one focuses on practice. How to use GenAI wisely in 2026.
Hosted by
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Team member
Jonas Beullens CTO @ Hello CustomerT
Engineering leader with a passion for data intensive products.
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Team member
Bram De Vos CEO @ Hello CustomerT
I am Bram De Vos, co-founder & CEO of Hello Customer. With roots in law and a passion for communication, I believe empowering people drives thriving business. Our AI platform ISAAC turns feedback into insights, helping companies boost satisfaction, loyalty, and growth.
Hello Customer
The AI platform to centralize and analyze feedback, prioritize actions and take decisions with confiHello Customer is an agile Customer Experience platform specializing in AI-powered feedback analysis, prioritizing actions, and driving culture change for improved customer experience.
