How to leverage employer branding to enhance career guidance

Only 1 out of 2 young people in Europe feel prepared to enter the job market.*

While employers produce a range of branded content to attract potential candidates, students don’t always know how best to leverage these resources, in order to gain more visibility of the job market, aspire to roles and prepare to apply.

In this webinar we look at how employer branding can be used to enhance career guidance.

You will find out:

• How technology can facilitate the conversation between students and employers
• Why employer branding can help to decipher and stay ahead of job market trends 
• Where to identify soft skills preferred by employers and how this can help career readiness

*Preparing the New Generation for the Future of Work (JobTeaser, WISE, IPSOS, 2019)