[Strategy session] Account audit: Revitalize your Klaviyo account for 2023 (for medium to midmarket/large sized businesses)

About this event: A strategy session is a thought-provoking session where you'll learn industry best practices to inspire your future marketing strategies.

Isn’t the new year the best time to start fresh? Get ready to take inventory of all you’ve accomplished over the past year and identify areas of opportunity for 2023. Join this strategy session to learn how to conduct an in-depth audit of your Klaviyo account.

Whether you’re newer to Klaviyo or a long-time user, auditing your account is always a good idea. By taking action at the beginning of the year, you’ll learn how to measure performance to revitalize your marketing strategies and maximize ROI.

Intended audience: medium to large/midmarket sized businesses

Are you a forward-thinking marketer at a medium-sized or larger business, aiming to ensure you’re communicating effectively with your customer base at all stages of their journey? You need to make sure your marketing efforts are fully optimized and no money is left out on the table.

Doesn’t sound like you? Check out our session for entrepreneurs and small businesses on the same topic.

Event description: 

This session will teach you how to conduct an audit of your Klaviyo account, empowering you to assess your performance, identify gaps, and reinvigorate your approach for the new year.  

In this session, we’ll go over:

• The importance of conducting regular account audits 
• How to analyze metrics and benchmarks to understand what’s working 
• How to ensure you have all the necessary acquisition measures, segments, campaign strategies, and flows active in your account 
• How to identify areas of opportunity for 2023 

Session requirements:

Have an active Klaviyo account

Tips for success:

• Use a second monitor or separate device so you can view both the webinar and your account
• Come ready to learn and engage with other Klaviyo business owners and marketers
• Review your account in advance to identify any questions you may have