The 10 most important questions every digital marketer should be able to answer

The main purpose is to help you prepare your marketing strategy, so you’re ready for recovery.

There’s no secret to those questions - they are:

1. In terms of trust and authority, how does my website compare with those of my competitors?

2. In what ways are the design and build of my website jeopardising its ability to be ranked highly by search engines?

3. What levels of traffic are my competitors enjoying – categorised by source?

4. Which keywords drive the bulk of search traffic in my sector/category?

5. What are the most important keywords targeted by my competitors?

6. What are the most successful tactics my competitors are adopting in order to maximise their share of that available search volume?

7. What are the content topics and formats which generate the highest levels of engagement in my sector/category?

8. What successes are your competitors enjoying with social media marketing that you are not?

9. What is the optimal level and mix of digital marketing spend for my brand across the three key areas of organic, paid and social?

10. Taking account of the above, within six months, what do you estimate my traffic levels to be – split by source – and achieved at what cost?

If you find yourself unable to arrive at reliable, data-driven answers to these crucial questions, it’s probably worth attending.

Presenter: Justin Deaville, Managing Director, Receptional