About this event
The market research industry is racing to add AI features—but are they solving the real problem?
While many suppliers focus on flashy AI capabilities, researchers continue to grapple with bloated tech stacks and fragmented workflows, spending more time managing data than generating insights—all while trying to prove the strategic value of research.
This webinar challenges the feature-first mindset and shifts the conversation to how better integration across methodologies can reduce inefficiencies and improve the research process.
Key Takeaways:
Hosted by
Adam is an operations guru dedicated to delivering successful research for his clients. Over the past 14 years, Adam has led the Creative|Labs team helping to deliver fast, actionable insights aiding the creative development of effective advertising.
Lenny's dynamic role as a Chief Advisor for Insights and Development for Greenbook has him spearheading the development of new products, focused on business development, and fulfilling both tactical and strategic roles across Gen2 Advisors, Savio, and Veriglif. As a co-host of the Greenbook Podcast, he brings his extensive knowledge and enthusiasm to the fore, discussing the latest trends and advancements in the research industry. Lenny's unique quality is his dedication to fostering win/win relationships. He's not just a host but a beacon of knowledge, guidance, and inspiration for those in the insights industry.
Jessica Dubin, Remesh's Chief Product Officer, brings a diverse blend of academic and professional experiences to her work. She holds multidisciplinary degrees from Georgetown and Harvard and has over a decade of professional experience in product development. Jessica's background covers a range of business environments, including EdTech, E-commerce, Collaboration Software, and Research.Over the past three years at Remesh, she's been at the forefront of propelling product processes and driving innovation within the Product, Design, and Customer Success teams. Leveraging her expertise in design thinking, Jessica actively nurtures teams that prioritize values like collaboration, embracing risk, and fostering innovation. Based in San Francisco, she balances her tech-driven world with treks and ski adventures in the mountains alongside her family.
Arnaud Debia is Global Creative Development Director at Ipsos (Geneva, Switzerland) and a passionate advocate for creativity. With 30 years of experience in client, advertising, and research agency leadership roles, he has worked at McCann, Lowe, Havas, Publicis, and Leo Burnett, helping elevate creativity for top brands in FMCG, health, and tech. At Ipsos, Arnaud supports P&G, Danone, and Nestlé in strengthening their creative development processes. He pioneered "The Misfits Way", a research initiative highlighting empathy’s role in creativity. He also hosts the Creative Journey video podcast, launching in 2024. Throughout his career, Arnaud has focused on making ads more effective and meaningful by fostering braver ideas and stronger collaboration between clients, researchers, and agencies.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
