Run Errands, Run Research: Using Shop Alongs to Understand How Consumers Make Trip Decisions

Consumer purchase decisions don't begin in-store. Long before a shopper reaches the shelf, they've already made a series of choices about where to go, what they need, and how they'll make the purchase.

In this webinar, Knit will share new research into how consumers decide where to replenish everyday goods. The study explores the factors that influence store choice, how shoppers plan their trips before leaving home, and what those behaviors reveal about the modern purchase journey.

The discussion will also provide a closer look at how AI-native research approaches can be combined with multiple methodologies, including shop-alongs, to generate a more complete picture of shopper behavior. Whether you're focused on consumer behavior, retail strategy, or research innovation, you'll gain practical insight into both what drives shopper decisions and how those decisions can be studied more effectively.

What You'll Learn

• What influences consumers when choosing where to shop for replenishment purchases
• How shoppers plan store visits and purchasing trips before leaving home
• How AI-native and mixed-methodology research approaches can strengthen shopper and retail research