About this event
Repeat after me... you are not an island.
Successful marketing doesn't just rely on the skills of one marketing manager, no matter how brilliant you are.
And you really all are brilliant!
It needs to sync harmoniously with strategic business goals, but also be understood by the other teams in the business – from those developing your product or service, to those selling it, to anyone involved in after sales or customer service.
Great content marketing should excite and inspire the whole business, not just those delivering it.
Dave Endsor, head of content at Tank, shares his thoughts on how content marketing can work with, and inspire other teams, throughout your business
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Dave Endsor Head of ContentG
Dave Endsor is the head of content at Tank, a PR and digital agency. Working across the agency’s entire client base, Dave consults clients on social media and digital PR, as well as running campaigns designed to get them noticed. A lateral-thinking creative brain with an eye for detail, Dave’s ability to fuse the story with the link-worthiness has driven ROI beyond coverage alone. His combination of quick thinking, great communication skills and unwavering support for others makes Dave an outstanding leader in his industry.
