About this event
The Middle East is one of the world’s fastest growing beauty markets in the world, with interesting regional and international retailers and brands. It is exciting from the point of view of ecommerce inviting best practice models, technical centres of excellence and omnichannel opportunities. Of course, each country is different, but there are global trends that are affecting every market, including those in this region.
Join our expert panel as we set out to discover the similarities and differences in the Middle East Beauty market as it pertains to the beauty, personal care and cosmetics sector. The size of the markets for the product groups of cosmetics, fragrances, skin care and personal care, the mix of channels through which consumers buy such products, and indeed the depth to which ecommerce and mobile commerce have been adopted.
