Moving Beyond ROAS to Profit-Based Optimisation

While ROAS gives you a clear picture of spend versus revenue, it doesn't always tell the full story, particularly when it comes to actual profitability.

It's possible to achieve a strong 6x ROAS and still find margins squeezed once you account for returns, fulfilment costs, and overheads. Revenue and profit can look very different, and that gap is worth paying attention to.

In this session, we'll be exploring the case for profit-based bidding, and sharing real examples of what the shift can look like in practice, including how one retailer saw a 78% increase in net profit after making the switch

What you’ll learn

• How profit-based bidding works and how to implement it.
• Why optimising for ROAS can actively work against profitability.
• Case examples. How we increased net profit by 78% for one retailer.

How to join the conversation:

We will use polls, live chat and Q&A throughout to address your challenges and bring you into the discussion.