About this event
Social Intelligence as a winning driver in the Wine & Spirits Industry
According to research, almost 61% of businesses have a social listening system in place, and are monitoring for keyword mentions as of 2022. Social Listening brings valuable insights resulting in actionable conclusions.
Social intelligence is here to collect social data by listening to the voice of their audiences and to build insights and foresights. The purpose is to support the companies to take smart, strategic decisions by always having the pulse on their consumer behavior and being culturally relevant. Hence it is important not to limit social intelligence to marketing, but to extend it to other parts of the business.
In this webinar, we will identify how social intelligence can benefit brands in the Wine & Spirits Industry using concrete examples of successful usages, as well as introduce SCOTT, a proprietary tailor-made solution created by WITH for brand content assessment & improvement.
Agenda
I. A vision of Social Intelligence
II. Looking at how Social Intelligence benefits brands in the Wine & Spirits Industry
III. Introducing SCOTT
Register now to find out more!
Hosted by
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Guest speaker
Bertrand Janny Senior Client Partner @ WITHG
Bertrand has over 25 years of experience in consulting (advertising, digital, SaaS) across multiple industries, including food and beverage, luxury goods, automotive and sports.
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Guest speaker
Sandrine Martin Global Head of Social Intelligence @ MOÊT-HENNESSYG
Sandrine has more than 10 years of experience across multiple positions, with a clear specialization in Research, CMI and Consumer Insights. She spent more than 5 years in the Spirit industry by developing projects around Social Intelligence and is now holding the position of Global Head of Social Intelligence at MOÊT-HENNESSY for over a year.
WITH PARIS
We are the dots.WITH is a digital partner of a new kind based in Paris & Madrid.
In a digitalized world, we are the dots to unlock the potential of new marketing realities and facilitate their implementation.
