PPWR: What requirements must your packaging and labels meet to be sold in the EU?

The PPWR is the EU's new Packaging and Packaging Waste Regulation. As a regulation, it applies directly and automatically across the whole EU, with no need for each country to transpose it into national law. It sets the rules for the packaging and labelling of every product placed on the European market.

And it isn't only about packaging manufacturers. It affects you if you import, manufacture or distribute packaged products. Making sure that packaging complies is your responsibility, and this time SMEs are not exempt either.

And take note: it's not just about plastic.

Cardboard, glass, metal, wood, composite packaging. They're all covered, and many companies still think it doesn't apply to them.

What you'll take away in 45 minutes

• What the PPWR requires of you if you sell packaged products, and when it starts to apply.
• The changes already in force: less over-packaging (max. 40% empty space in e-commerce), PFAS restrictions in food-contact packaging, a Declaration of Conformity and mandatory labelling on every item, producer registration (EPR), and reuse systems.
• Which packaging and labels you need to redesign so your products aren't shut out of the market.
• What documentation you need to keep selling in the EU without nasty surprises.
• How to adapt your products without blowing up costs or slowing down your sales.
• A live Q&A to work through your specific case.

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