About this event
From Green Claims to Compliance: Understanding EmpCo and Its Impact on Your Business
Sustainability claims are increasingly important to consumers and business partners. But how can companies ensure that their environmental messaging is clear, credible and supported by evidence?
The EU’s Empowering Consumers for the Green Transition Directive (EmpCo) introduces stricter requirements for environmental claims and sustainability labels, aiming to tackle greenwashing and help consumers make informed purchasing decisions.
For businesses supplying products to or operating in EU markets, these changes make it increasingly important to review how sustainability is communicated across product packaging, marketing materials, websites and other customer-facing communications.
Join Peterson Solutions for a practical 45-minute webinar to understand the key changes under EmpCo, the implications for your business, and the steps you can take to prepare.
What you’ll learn
- Understanding EmpCo: An introduction to the directive and its place within the EU consumer protection framework.
- Environmental claims under scrutiny: Understand the implications of broad claims such as “eco-friendly,” “green” and “sustainable.”
- Sustainability labels and evidence: Learn why credible, verifiable information and appropriate supporting evidence matter.
- Identifying greenwashing risks: Recognise potential risks in product claims, packaging, websites and marketing communications.
- Preparing your business: Explore practical steps to review existing claims and strengthen your sustainability communications.
- How Peterson Solutions can help: Discover how our sustainability expertise can support your organisation’s preparation.
Who should attend?
This session is particularly relevant for sustainability and ESG professionals, marketing and communications teams, compliance and regulatory specialists, quality managers, product and packaging teams, and businesses exporting to or supplying the European market.
Meet your speaker
Madusha Liyanaarachchi, Sustainability Consultant | Peterson Solutions
Madusha will guide participants through the key considerations surrounding EmpCo and its implications for sustainability claims and labels, with a focus on helping businesses understand the requirements and prepare for the changes.
Event details
- Date: 4 November 2026
- Time: 2:00 p.m. Sri Lanka time (GMT+5:30)
- Duration: 45 minutes
- Format: Online webinar
- Registration: Free
Reserve your place and join us to explore how your organisation can communicate its sustainability efforts more clearly, credibly and responsibly.
Hosted by
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Team member
Madhusha Liyanaarachchi Sustainability consulting and certification support @ Peterson Solutions GmbHT
Sustainability consulting and certification support, specialized in chemical and textile certification.
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Team member
Dulini Wijeratne Assistant Manager - Business Development & Marketing @ Peterson Solutions Sri LankaT
Dulini Wijeratne is a marketing, business communications, and business development professional with over 12 years of experience in driving brand growth, strategic communications, and market engagement. As Assistant Manager – Business Development & Marketing at Peterson Solutions Sri Lanka, she leads marketing, corporate communications, digital marketing, content strategy, public relations, and business development initiatives across Sri Lanka. She has successfully delivered integrated marketing campaigns, strengthened corporate branding, created compelling content across digital and print platforms, and built strategic partnerships that drive business growth. Her expertise includes marketing strategy, content writing, corporate communications, digital marketing, brand management, stakeholder engagement, and business development.
Peterson Solutions
For the world, for ourselves, for our familiesPeterson Solutions is a global consultancy and logistics company that has been operating since 1920. They provide a wide range of services from arranging inspections to coordinating logistics in industries such as agriculture, oil and gas, and biofuels.
