About this event
A recent study revealed implicit associations for some of the world’s leading social and streaming platforms…
Facebook: “invasive” and “lame”
TikTok: “mindless” and “quirky”
Twitter: “dangerous”
Consumers are unconsciously processing 11 million bits of information per second — and as they obliviously scroll through their favorite social platforms and interact with prominent brands, they’re forming lasting associations and impressions like the ones captured above.
The question is: Do you know the first thing that comes to mind when customers think about your business?
Join GreenBook and quantilope for a free webinar on Thursday, November 3rd as we dive into quantilope’s latest global implicit research study to uncover the unbiased and subconscious associations of 3,000 consumers across the U.S., U.K. and Germany. Throughout this rich discussion, you’ll learn more about the benefits of implicit research, explore the eye-opening results from quantilope’s live dashboard, and uncover how this critical research practice can support you in achieving your brand, product, and advertising goals.
3 Things You’ll Learn:
- What implicit research is, and how you can use it to capture valuable unbiased consumer perceptions
- How to leverage automated implicit research to meet your research goals
- Actionable steps to set up an implicit research study
Hosted by
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Guest speaker
Beatrice Capestany Global Director, Solutions Consulting @ quantilopeG
Beatrice is an expert in advanced quantitative research methodologies and works with insights leaders at global brands to enhance the quality and efficiency of their work through research technology in addition to guiding them on the research solutions for their unique business needs. Prior to joining quantilope, Beatrice earned a PhD in Psychology & Neuroscience from Duke University, studying human behavior with an emphasis on learning how and why people make the decisions they do.
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Guest speaker
Jenna Stearns Content Marketing Manager @ quantilopeG
A classically trained researcher, Jenna drives quantilope’s global content, delivering research studies and content that provide actionable insights and guidance for brands. Prior to joining quantilope, Jenna worked as a researcher at Ipsos in the media development group working with clients to support their various consumer research needs. She now applies her background in research to turn findings into actionable stories and compelling content for brands. Jenna graduated from University of Pittsburgh with a degree in Business Administration – Marketing.
Greenbook
The Future of InsightsGreenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
