Using data to drive smarter decision making

Discover the breadth and depth of data that Kalibrate clients can use to make smart, informed decisions at a macro and micro level

From global Sociodemographics right down to individual location characteristics, Kalibrate has access to a wealth of data that can help retailers make smarter decisions. In this session we will explore the breadth and depth of the datasets that are used within Kalibrate’s products. We’ll take you through a US case study and discover how we can use data to assess market conditions at a national & regional level, before delving into trade are and individual location level analysis.

With Rich Wilcox, VP of Data Operations.