Fira Barcelona invites you to their event

How to optimize your participation: from the essentials to internationalization. Strategies to maximize the value of your presence at Alimentaria

January 21, 2026 16:00 (CET)
About 1 hour and 15 minutes

About this event

PROGRAMME

4:00 pm (CET) Welcome
4:03pm (CET) Practical information on essential tools to get seen and be seen:
  • E-Catalogue
  • Exhibitors' Area (AEX)
  • Badges and electronic invitations
4:15 pm (CET) - Maria Naranjo Crespo. Director of the Agri-food Industry at ICEX
Overview of the internationalization of the food sector.
4:25 pm (CET) - Lucía Conejo. Mir. VP Sales North America Inés Rosales, USA
Analysis of the food market in the United States.
4:35 pm (CET) - Diego González. Commercial Director of Comercial Hispana - Tiqua
Latin American and Caribean Market Analysis
4:45 pm (CET) Buyers and Recommended Program
4:50 pm (CET) Alimentaria Matchmaking System
  • Access, Request, Acceptance and Denial of Meetings
  • Matchmaking app vs Event app
5:00 pm (CET) Deadlines and contact details.
5:05 pm (CET) Q&A


Hosted by

  • Team member
    T
    Susana Gibert

  • Team member
    T
    Esther Moral

Fira Barcelona

Fira de Barcelona is one of the most important trade fair organisations in Europe. Discover all the information about the upcoming events.

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