[Interactive workshop] Using profile data to personalize your marketing strategy

About this event: An interactive workshop is a working session where you’ll design, build, and activate features in your account by following the guidance of a Klaviyo expert.

Event description: Did you know that customers are more likely to stay on your site when the content is tailored to them and their interests? 

Personalized experiences help convert browsers into purchasers. Klaviyo makes it easy to gather relevant information and interact with your customers in a way that feels human. This interactive workshop will show you how to collect that personalized information and walk you through the steps of using it to build segments and flows. 

Attend this training if: you have a solidified email and SMS marketing strategy in place and are now looking to build segments and flows to further personalize your strategy.

In this session, we will:

• Learn how profile data is collected in Klaviyo
• Build customer segments based on preferences and behaviors
• Further personalize flows to make automated messages feel like 1:1 interactions

Session requirements: You’ll get the most out of this session if you are already actively sending campaigns and flows through Klaviyo. 

Tips for success: 

• Use a second monitor or separate device so you can view both the webinar and your account 
• Complete the session requirements
• Come logged into Klaviyo and ready to build