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How to Master Gen AI in Consumer Insights

About this event

There’s an elephant in the room that many AI vendors won’t discuss: the gap between impressive technology capabilities and practical business applications. 

Generative AI can summarize, synthesize, and analyze at scale—but if those outputs don’t lead to decisions, they’re just noise. Many teams are stuck with scattered feedback across platforms, siloed insights, and AI-generated narratives that lack the quantitative rigor to drive action.

Join Greenbook and Wonderflow to explore how leading enterprises are using GenAI to unify customer feedback from ratings and reviews, social media, forums, and service interactions into a single intelligence hub. You’ll learn a proven framework for transforming AI-generated insights into prioritized actions that align with business goals, with real implementation strategies from global brands already doing it.

If your team is producing brilliant analysis that struggles to drive decisions, or if you’re drowning in fragmented data without a clear path forward, this webinar will help you  connect the dots. You’ll take with you practical techniques to consolidate feedback, align cross-functional teams, and make GenAI outputs work harder for product, marketing, and CX.

What You’ll Learn:

  • How to implement a unified data consolidation framework to bring ratings, reviews, social media, and service feedback into a single intelligence hub.
  • Techniques for turning GenAI insights into business priorities with quantitatively-backed recommendations that drive executive action.
  • Ways to build cross-functional workflows that enable product, marketing, and CX teams to act on the same set of consumer insights.
  • Frameworks for presenting insights with impact so they connect directly to strategic decisions and business outcomes

Hosted by

  • Guest speaker
    G
    Lidia Palmi Head of Insights Lab @ Wonderflow

    Lidia brings nearly 20 years of experience in insights, market research, and business intelligence. With an international background, she has worked with leading global corporations across both client and agency sides. As the former Head of Business Intelligence at Wonderflow, Lidia plays a key role in helping customers uncover actionable insights and answer complex business questions across a wide range of topics.

Greenbook

The Future of Insights

Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.