Product Management of Hybrid B2B products (software, hardware and services)

Product Management guru Rich Mironov explains the fundamental differences between software, hardware/physical products, and services product management. Many companies have products that combine these different elements or are introducing more software and service elements into their traditionally hardware-based businesses. These have fundamentally different economic models, which will drive product management choices, organizational structures, and measures of success.

• Tue 12th Apr 2022, 17:00 UK / 18:00 CET / 12:00 EST / 09:00 PDT

Rich Mironov is a 35-year veteran of software product management including 6 B2B startups. He is a smokejumper product executive – parachuting into software companies to run product teams on an interim basis – and has coached scores of product leaders. He founded Product Camp, has been blogging about software product management since 2002 and his “Art of Product Management” was one of the first books on the subject. Rich thinks a lot about product organizations, working with company executives, and the economics of software.