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Engaging the Next Generation of Philanthropists: Building Relationships with Young Donors and Maximizing Workplace Giving

About this event

With the largest generational transfer of wealth upon us, it is crucial for nonprofit organizations to stay ahead of the curve by building stronger relationships with the next generation of donors.

With Millennials and Generation Z emerging as major players in the philanthropic landscape, their unique giving behaviors and preferences are poised to shape the future of fundraising. Plus, to capitalize on the increasing popularity of workplace giving among younger generations, it is essential to develop effective strategies for fostering and promoting this trend. Join Double the Donation and Keela for this webinar as we explore and discuss:

  • The latest data and trends on the generational shift in giving
  • How to form long-lasting, meaningful connections with this vital donor demographic
  • Strategies for engaging and retaining Millennials and Generation Z donors, including thorough workplace giving programs
  • & More!

By the end of this webinar, you will be prepared to reach younger donors, leverage their interest in workplace giving, and form enduring relationships.

Unable to join the day of the presentation? Register anyway to receive a recording sent directly to your inbox. We cannot wait to connect with you!

Hosted by

  • Team member
    T
    Mackenzie Burckbuchler Marketing Manager @ Double the Donation

  • Guest speaker
    G
    Nejeed Kassam CEO & Co-Founder @ Keela

Double the Donation

The industry leader in matching gift automation

Double the Donation is the leading provider of matching gift automation to fundraising organizations. Double the Donation integrates seamlessly with fundraising platforms to increase revenue. DTD also specializes in industry research and resources to aid in nonprofit success.