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About this event
Growth in the consumer packaged goods (CPG) sector can no longer be assumed. Prospects are being hampered by more intentional shopping habits, stricter marketing regulations, and medical interventions such as GLP-1 medications that cut demand for packaged foods.
Join Greenbook and MMR Research for a free webinar to explore how the shift toward discovery-led consumers presents a definitive opportunity for manufacturers to innovate and renovate their way to success.
In this session, Tasneem Dalal, Customer Success Director at Product Hub, and Andrew Wardlaw - Chief Ideas Officer at MMR Research, will share insights from 2,500 AI-assisted conversations with consumers, and findings from a global poll that reveals which brands are considered best at introducing new discoveries to consumers.
In this session, you’ll learn how to:
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Andrew leads foresight and ideas at the world’s leading independent consumer and sensory research agency. Previously he has occupied marketing and insight roles at Johnson & Johnson and General Mills, where he helped to revamp the food service proposition for Haagen-Dazs. His mission is to help brands deliver more impactful brand experiences by elevating the sensory experience. He says, “there are no bad products anymore, and so brands must unlock ‘heightened product theatre’ in their quest for customer loyalty and growth.” Andrew is passionate about exploring new angles on established narratives and is a passionate blogger, presenter of the Impact Makers podcast, and regular keynote speaker.
Tasneem is a passionate advocate for customer success, driven by the joy of seeing clients thrive and creating moments that leave a lasting impact. As a Customer Success Director leading the Customer Success division for Product Hub, Tasneem focuses on building strong relationships and delivering tailored solutions that empower clients to achieve their goals. With a deep curiosity for understanding what makes people tick, Tasneem has built a career in market research and customer engagement, always asking the right questions and building meaningful connections. Known for fostering creativity and innovation, Tasneem brings a fresh perspective to every project, ensuring clients not only meet but exceed their goals. Make sure to connect with Tasneem on LinkedIn!
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