Northern invites you to their event

AI & Your Content Strategy: Harnessing the Power Without Losing Your Edge

About this event

Artificial Intelligence is transforming how we create, manage, and optimize content, so understanding its implications is essential for any content professional. Join us on October 23rd at 1 PM as we explore the pros and cons of AI-driven content creation and curation.

Key Takeaways:

  • Harness AI as a creative powerhouse for rewriting, brainstorming, and shaping core content themes.
  • Strike the perfect balance between AI efficiency and authentic human expertise to keep your content valuable and credible.
  • Understand and navigate AI detection risks that could affect your content’s trustworthiness.
  • Gain practical insights from extensive surveys and interviews revealing current attitudes toward AI in content creation.
  • Master content governance: safeguard quality, maintain data integrity, and optimize for SEO, accessibility, and mobile in an AI-driven world.
  • Weigh AI’s pros and cons, learning how to avoid common pitfalls like “garbage in, garbage out” for smarter integration.

Whether you’re just starting to experiment with AI or looking to refine its role in your content governance and long-term strategy, this session will provide actionable insights and an engaging dialogue to help you make informed decisions.

Hosted by

  • Team member
    KM T
    Kristen Major Digital Marketing Team Lead, Sr. SEO @ Northern Commerce Inc.

  • Team member
    T
    Victor Harris Senior Director of Growth @ Northern

  • Team member
    T
    Jay Menard Director, User Experience & Content Strategy @ Northern

  • Team member
    JB T
    James Blackburn

Northern

Partnering for your digital success.

Northern unifies enterprise content, data, and operations to drive growth. With deep marketing, technology, and commerce expertise, we deliver measurable ROI through streamlined processes, personalized experiences, and 360° view of customers.