About this event
Some shows just click with audiences. But figuring out why is a whole different challenge, especially in a video-first world where engagement is scattered across reactions, remixes, nostalgia edits, and comment threads.
In this live demo, Convotrack teams up with Warner Bros. to show how they used AI-powered video intelligence to decode what actually worked in the social content around The Last of Us.
We’ll go behind the scenes to show how the team analysed content across TikTok, Instagram, and YouTube. We’ll go beyond counting mentions and reach to understand emotional drivers, storytelling techniques, and the difference between brand content and what fans created on their own.
From character breakdowns to creator reactions, this session reveals the signals that shaped one of the most successful entertainment launches of the year. You’ll learn:
- How Warner Bros. tracked what types of content hit hardest (and with whom)
- What differentiated fan-led narratives from branded campaigns
- How AI-supported video analysis helped build a smarter engagement strategy
Join this special session with, Brian Laverty, Director of Global Corporate Strategy Insights at Warner Bros, and Tamanna Dhamija, CEO & Co-Founder at Convotrack.
Grab your seat now to join us live or get the playback
Hosted by
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Guest speaker
Brian Laverty Director, Global Corporate Strategy Insights @ Warner Bros DiscoveryG
Brian Laverty is a Director of Global Corporate Strategy Insights for Warner Bros Discovery where he leads consumer insights research on emerging technologies, future trends, and the role of media entertainment in our lives. Recently he has been researching AI integration efforts in both consumer-facing entertainment and consumer research methodologies.
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Team member
Jillian Ney Founder @ The Social Intelligence LabT
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Guest speaker
Tamanna Dhamija CEO & CoFounder @ ConvosightG
Tamanna Dhamija made the bold move from a successful career in Investment Management in New York City to entrepreneurship in Delhi. She founded Convosight, the world’s first insights-driven platform for community marketing. Under her leadership, Convosight has grown to serve over 130 major large consumer brands in India and internationally. Six months ago the company launched Convotrack, a Gen-AI-based Social and Influencer Intelligence platform that analyzes short-form video content across social channels like Instagram, YouTube, TikTok to decode emerging trends across content, creative and influencers. These insights are leveraged by research and brand teams across large enterprise like Unilever, P&G, Abbott, etc for Consumer Understanding, Innovation, Content & Competition strategy to scale and efficiencies in their influencer marketing programs.
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Guest speaker
Aditya Ahluwalia Sr Director Product @ ConvosightG
A strategic Product Leader with 12+ years driving innovation and growth across Enterprise and Consumer SaaS platforms. At Convosight I spend time building AI systems that transform complex, unstructured social data into actionable business intelligence. This intelligence is then used by our AI agents to simplify key workflows like Consumer Research, Content creation, New Product Development and more for Brand marketers and Consumer insights leaders of Global Consumer brands like Unilever, P&G, Abbott, ITC, Kenvue and so on.
The Social Intelligence Lab
Advancing the value of social and internet data as a source of insight.We are a global community dedicated to advancing the value of social and internet data as a source of insight.
