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Creators are building audiences beyond social media. One of the ways they are doing this is through their own newsletters. Think of creators like Rod Hill (@justmerod), Colin & Samir (@colinandsamir) and Shawn Johnson and Andrew East.
Marketers now have an opportunity to get associated with these creators and their audiences in another way — through newsletter sponsorship and branded content.
This we'll marketers will learn from Josh Kaplan who is the CEO and Co-Founder of Smooth Media. Smooth Media is a media company that helps operate and build creator newsletters among other media properties. They are the best at what they do.
Marketers struggle to find new channels to drive revenue. #paid helps you promote through creators with targeted audiences that perform, which means more dollars and bigger budgets for your marketing team.
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