About this event
The beauty and cosmetics industry is one of the fastest-growing and most promising fields of business in China for the near future. As of 2020, China became the world’s second-largest beauty and personal care product market after the U.S. in terms of market value. Chinese beauty market is expected to record a value of $87.64 billion in 2025, increasing at a CAGR of 6% for the duration spanning 2021-2025.
China’s health and wellness market was worth around $70 billion in 2020. Some experts forecast that this will rise to $145.1 billion by 2025.
How to build up effective connections with consumers has become a critical factor of the success in the new era for brands in beauty and wellness product industries.
9am - 12am (Paris time)
From Louis Vuitton to Walmart to L'Oreal: what Jenny did in each (the evolution of digital marketing, content marketing, and team structures), what she observed between EU and China teams, the issue they’ve met and what did the team test to fix it. Jenny will provide specific example of launching dermocosmetics category event with an e-commerce partner in China: what they did and why it worked (La Roche Posay example). Finally, Jenny will share with the audience what are the mistakes to avoid.
Katherine build the first Chinese cosmestic brand MD COLORSTUDIO into Sephora. Brought the first Chinese brand MD COLORSTUDIO overseas into SEA and Australia. Afterwards, she build one more color cosmetic brand YESIC, and managed MD DSSM, another cosmetic brand. She will share with the audience the incredible success story of her personal care brand KOOKIE8TH, how it really works in the reality of Chinese digital ecosystem to develop sales and brand awarness.
Online B2B meetings between Merchants & Chinese digital solutions.
Share this event