The Fundamentals of GEO: RAG, Fan-outs, Search Grounding, Entities & UGC… The Key Concepts You Need to Know!

This webinar is part of the natural continuation of the previous webinars I’ve hosted on GEO:

• The End of Websites? https://www.youtube.com/watch?v=NytU8Pd-0ak
• Agentic Commerce: https://www.youtube.com/watch?v=6jcxkgBEFH0&t=6s

The goal this time is to dive into the technical inner workings of ChatGPT, Gemini, and other AI agents, including:

• The fundamentals of Search Grounding: why AI needs the web
• Query reformulation through fan-outs
• Consulting expert sources via RAG
• Chunking, scoring, and filtering of sources
• Chunk injection and response generation
• GEO optimizations
• The importance of the entity concept in the Knowledge Graph (with attributes)
• The key role of UGC in an era of distributed, cross-platform signals

Looking forward to seeing you this time.

Thibault

CEO, Partoo