About this event
Consumer behavior is evolving—but are your data sources keeping up?
Join Lyden Foust, Founder of Spatial.ai, and Jim Robeson, CEO of PiinPoint, for a dynamic conversation on how geosocial data is transforming retail real estate. Learn how Spatial.ai collects and validates location-based consumer insights, ensuring accuracy and trust in the data that fuels site selection, market planning, and strategic decision-making.
In this session, we’ll cover:
✅ How Spatial.ai was built – The journey from an idea to an essential data source for real estate professionals
✅ How geosocial data works – What it captures, how it’s collected, and why it’s a game-changer for location intelligence
✅ Ensuring data accuracy & trust – The methods used to validate and refine consumer behavioral data
✅ Industry trends & the future of location data – How AI and evolving consumer habits are shaping retail real estate
Who should attend?
Retail real estate professionals, franchise developers, and market planners looking to harness accurate, behavior-driven data to make more informed location decisions.
About our speaker: Lyden Foust
Lyden Foust is the co-founder of Spatial.ai, the creator of the PersonaLive segmentation and host of the Consumer Code podcast. Prior to founding Spatial.ai, Lyden was an Ethnographic Research consultant for brands like P&G, JnJ, Intel and an adjunct professor of Ethnography at Miami University. While researching a neighborhood in Nashville in 2015 he found himself on the wrong end of a gun. The data on the area lagged the reality of the situation. Since then, he has focused his efforts on understanding people in real-time, ensuring that researchers and marketers don’t miss their chance to make a meaningful impact on the world.
PiinPoint is a location intelligence platform powered by AI, offering businesses a fast, intuitive, and affordable solution to find optimal expansion locations. By centralizing datasets like traffic, demographics, and real estate, PiinPoint revolutioni...
