Poool invites you to their event

Combine audience engagement with conversion at every step of the user journey to increase ARPU

About this event

Audience engagement and conversion are essential for monetisation. That's a given.

But how do you combine the two at each step of a user's journey towards subscription in a way that

  • Increases ARPU
  • Reduces frustration
  • And fosters strong, lasting relationships with your readers?

Qualifio, the data collection & interactive marketing solution, and Poool, the Audience Conversion Platform, have come together to provide the answers!

In this insightful webinar, we'll work through each step of the user journey, providing you with strategies that are adapted to a user's level of engagement:

  • Increase ARPU for your least engaged users
  • De-anonymise readers to collect data, increase ad-revenue and foster higher engagement levels
  • Convert these users into subscribers for a predictable, recurring revenue stream
  • Secure high CLV by building strong, lasting relationships

Join Madeleine, Audience Conversion Specialist at Poool, and Thomas, Partnerships Manager at Qualifio, as they share best practices, industry insights and concrete examples of how you can successfully monetise your audience by employing these techniques.

Can't join us live? Register anyway and we'll send you over the replay and written event summary in the week following April 7th!

We have the pleasure of partnering with Qualifio for this webinar - discover more about their solution:

Qualifio is the leading European SaaS for audience insights, interactive marketing, data collection and loyalty. Used by top European media groups to optimise their conversion funnel, Qualifio's platforms, Qualifio Engage and Qualifio Loyalty, enable publishers to attract larger audiences, qualify and segment their audience, convert them to paying subscribers, and upsell and monetise their content.

Sign up to Qualifio's newsletter here!

Hosted by

  • Guest speaker
    Thomas Janssens Partnerships Manager @ Qualifio

    10 years of experience in the Saas world in Sales & Partnerships, helping media groups and brands to strengthen their data strategy in Europe. Proud father of 2 daughters - huge fan of Tech & video games


The Membership & Subscription Suite.

Poool provides digital publishers with the tools, expertise and inspiration needed to succeed in their membership and subscription strategies.