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Power Almanac invites you to their event

How to Maximize BDRs for More Local Gov Sales

About this event

If you're not using Business Development Representatives (BDRs) to generate more local gov sales then you're missing out.

Whether insourced or outsourced, BDRs are the key to finding deals, nurturing leads, and setting more qualified appointments that ultimately convert into sales.

In this webinar Mike Dombo, president of the Kensington Sales Group, will teach you how to build high quality pipeline using BDRs. You'll learn:

  • What a BDR is and why they matter
  • Who they should report to
  • How they should be incentivized
  • B2B vs. B2G prospecting
  • List building and targeting
  • Getting cold outreach right
  • Developing messages that start conversations
  • Call and email cadence; persistent and respectful outreach 
  • KPIs for a successful outbound calling campaign
  • Three things every call should yield
  • Qualifying leads and determining fit
  • Strategies for reducing no-show rates
  • Whether to insource or outsource BDRs
  • Determining ROI of outbound campaigns


Hosted by

  • Team member
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    Steve Machesney Director of Marketing @ Power Almanac

    I'm a 3-time Power Almanac subscriber and former marketing leader that successfully added a lot of local government pipeline. I tried a lot of ways to build local gov prospect lists (unsuccessfully) until I found Power Almanac. Now I want to help you prospect local governments with confidence.

  • Guest speaker
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    Evan Bender

  • Guest speaker
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    Michael Dombo President @ Kensington Sales Group

    Kensington Sales Group was founded in 2016 to provide lead generation services exclusively to companies that sell to the Public Sector.

Power Almanac

Prospect Local Government with Confidence

Power Almanac is the #1 source of local government decision maker contact information. Unlike typical list providers, we verify our records by calling each government every 90 days. We then distill 1,000's of titles down into a set of key decision-making roles.