About this event
When timing is everything, is your marketing truly agile?
The marketing landscape has changed dramatically in recent years. New consumer behaviors, competitive pressures, data privacy changes and the digitization of just about everything has shaped online advertising in 2022.
There are more advertising channels than ever, making marketing attribution in a privacy-first world a significant challenge. Adopting a cross-channel advertising strategy is essential to keep up with the competition.
What many marketers don’t realize is that the cornerstone of all digital advertising success is matching the right messaging with the user’s intent, at the right time. Effective digital advertising is all about context and ignoring intent data can hurt your ROI.
Join us for an interactive webinar as we uncover the best advertising strategies in 2022 and how to augment campaigns with valuable intent data.
Key takeaways:
- How to generate scalable and predictable revenue in a privacy-first world
- How much trust should you put in ad platforms and how many conversions would have happened anyway?
- Measuring advertising as part of a cohesive omnichannel strategy
- How to drive better quality traffic with smart audiences & intent data
Speakers
NEIL ANDREW | Founder & CEO, PPC Protect
Neil is the founder & CEO at PPC Protect, a click fraud prevention platform focused on reducing the impact of bots and malicious activity on advertising performance. With over 10 years of experience in the PPC space, Neil teamed up with cybersecurity specialists to create the world's first totally automated click fraud prevention solution.
RAND FISHKIN | Co-Founder & CEO, Sparktoro
Rand Fishkin is cofounder and CEO of audience research software startup, SparkToro. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll happily pull back the curtain on big tech’s dark secrets.
ANU ADEGBOLA | Founder at PPCChat Roundup Podcast
Anu is the Founder of the PPCChat Roundup and the Paid Media Account Director at Marin Software. With over 12+ years of delivering digital marketing campaigns, Anu specializes in building marketing strategies, maximizing ROI and bringing efficiency from every part of marketing departments through inspiring leadership on agency, in-house and marketing tech side.
NICK HANDLEY | Performance Marketing Director at Rise at Seven
Nick Handley is the Performance Marketing Director at Rise at Seven and has held senior leadership positions at Fluid Commerce and m/SIX, leading on paid media activation and strategy. With a huge amount of experience working in all things performance, Nick brings a fresh way of combining data and creativity with paid strategies.
PPC Protect
We stop click fraud. Everywhere.Bot traffic is a growing concern for many advertisers and website owners out there. Discover what bot traffic is and how you can tackle it here.
