How to meet the new challenges facing fashion brands

TOPIC

Social engagement, new buying motivations... a wave of new attitudes are confirming the need to reimagine the system... Yvonne de Bruyn, Consulting and Fashion Director at Peclers, suggests new ways to drive your brand and your collections through a look at benchmark brands inventing new models.

A Talk organised in partnership with Peclers Paris.

SPEAKERS :

• Yvonne de Bruyn - Style Director - Peclers Paris

Originally from The Netherlands, Yvonne De Bruyn has worked in the multi-segment, premium brand environment since graduating from the Royal Academy of the Arts in Utrecht and receiving her Executive MBA in Global Fashion Management at IFM-Paris.

After design and merchandising direction roles in various dynamic, international, retail cultures such as IKKS, Max Mara, Kenzo and Galeries Lafayette, Yvonne joined PeclersParis in 2016.

Yvonne leads a team of experts working with clients around the globe to connect trends to brand identity, with a cross-disciplinary approach and made-to-measure guidance.

As PeclersParis’ ambassador on issues of sustainability and sustainable fashion, Yvonne most recently participated in the U.N. Environment Assembly’s 4th Session in Nairobi and the launch of the U.N. Alliance for Sustainable Fashion.