Top Digital Consumer Strategies to Drive Patient Acquisition and Retention in 2022

As digital consumerism in healthcare accelerates, expectations for patient experience (PX) are evolving in parallel. The definition of “patient experience” has expanded beyond the clinical care setting to encompass every step of the healthcare journey.

In late 2021, Press Ganey surveyed 1,000+ patients to understand what drives their healthcare decisions. Join our webinar on Wednesday, January 26, at 12:30 p.m. ET for a deep dive into our findings. Press Ganey’s SVP of Marketing Chris Murphy and Partner, Strategic Consulting, Joan Kelly (formerly CXO at Yale New Haven) will discuss how healthcare organizations can design a consumer experience and advance their digital transformation strategies to convert more care seekers into happy, loyal patients.

Key discussion topics include:

• How to digitize critical touchpoints to streamline patient access and improve conversion rates
• Consumer-driven strategies to reduce patient and referral leakage
• How to assess and optimize your organization’s entire “digital footprint” and which key sites to prioritize to accelerate patient acquisition
• Why embracing a “customer service” mindset is critical to your PX scores, patient loyalty, and greater ROI

Speakers:

Chris Murphy

SVP, Marketing

Press Ganey

Joan Kelly

Partner, Strategic Consulting

Press Ganey