Understanding renter affordability in 2025

New renter income and affordability insights for strategic decision-making

This webinar explores the most pressing affordability dynamics shaping the UK rental market in 2025, using new data on renter income and location. You'll gain clarity on where rental potential remains, where affordability is at its ceiling, and how to align pricing and strategy to real-world renter profiles.

Key insights you'll take away:

• How affordability constraints are shaping market potential by location and renter profile
• How real renter incomes have evolved vs rental growth over the past decade
• Where stretched affordability is capping further growth, and where headroom remains

The webinar will include a live Q&A session.

You’ll also see a short preview of how these unique insights are now available instantly, on demand, through Market Analyser, our new platform that enables BTR investors, policy-makers and developers to answer key investment questions.

Places are limited – don't miss this opportunity to gain exclusive insights into renter affordability.