About this event
Generative Engine Optimization (GEO) is becoming a real visibility channel for brands, yet most marketing teams are still unsure where to begin or how it fits alongside their SEO work. This session gives you a grounded starting point and a clear view of what matters.
Join Daniel Castilho, leader of Prismic’s Growth team and Martin Lehmann, CTO of Groundfog, for a practical walkthrough of the early GEO experiments that teams are running today. You will see how GEO builds on the SEO strategy you already use, how AI agents read content, and where your brand might show up inside LLMs.
In this session you will learn:
This is a marketing-first session. No technical knowledge required. You will leave with simple experiments you can run next week and a clearer view of how your content is interpreted by AI agents.
Bonus: All registrants receive the full recording and the chance to receive a free GEO-audit showing where their brand appears inside LLMs (ChatGPT, Gemini, Sonnet) for a prompt of your choice.
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