About this event
Generative Engine Optimization (GEO) is becoming a real visibility channel for brands, yet most marketing teams are still unsure where to begin or how it fits alongside their SEO work. This session gives you a grounded starting point and a clear view of what matters.
Join Daniel Castilho, leader of Prismic’s Growth team and Martin Lehmann, CTO of Groundfog, for a practical walkthrough of the early GEO experiments that teams are running today. You will see how GEO builds on the SEO strategy you already use, how AI agents read content, and where your brand might show up inside LLMs.
In this session you will learn:
This is a marketing-first session. No technical knowledge required. You will leave with simple experiments you can run next week and a clearer view of how your content is interpreted by AI agents.
Bonus: All registrants receive the full recording and the chance to receive a free GEO-audit showing where their brand appears inside LLMs (ChatGPT, Gemini, Sonnet) for a prompt of your choice.
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Martin Lehmann is Chief Technology Officer at Groundfog with over 20 years of experience in designing large-scale digital architectures that connect technology with real business needs. With a background as a Solutions Architect, he understands how complex systems interact and how to build digital environments that are reliable, scalable and future-ready. With a curious mindset and a strong ability to turn emerging technologies into practical solutions, Martin leads Groundfog’s AI transformation for clients and internally. A recent example, he will be showing today, is the AI-powered search for Siemens.com – one of the first major corporate websites with a modern AI-driven search experience, setting a benchmark for enterprise digital experiences and content intelligence.
The Headless Page Builder that helps marketers build, optimize, and scale high-performing websites fast. Prismic’s new AI Landing Page Builder, works alongside any existing CMS, enables marketing teams to create and launch hyper-personalized, fully on-brand landing pages in minutes.
