Fear, Uncertainty and Doubt in the Changing World of Product Management

Is product management becoming more important than ever, or is the profession facing an identity crisis?

From a challenging jobs market and the rise of AI to shrinking resources, shifting responsibilities and increasing pressure to demonstrate business value, product managers have plenty of reasons to feel uncertain about the future.

Are traditional product management skills still relevant? Are expectations becoming unrealistic? And how can product managers build successful careers when the rules seem to keep changing?

Key takeaways:

• Is my career secure?
• Will AI make me more valuable or redundant?
• Am I losing control of my product?
• How do I prove I'm adding value?
• What should I do differently to remain relevant?

Date and time:

Wednesday 25 November 2026

12:00 UK

About our speaker:

Louise is the Director of Product Management at Product Focus. She has over 20 years’ experience in product management and consultancy. She has held head of product and director of product roles in several software companies and has worked in start-ups, scale-ups and multi-nationals. Her passion is recruiting, developing and coaching high-performing teams and watching people grow and be successful.