Market Models: Why They Matter and How to Create One

Do your internal stakeholders have different views on your product’s market potential? Have you ever walked into a meeting expecting to align on a roadmap or business case, only to end up debating fundamental assumptions about market size?

If so, it’s time to create a market model. In this 45-minute webinar, we’ll show you how to align diverse data sources and reconcile conflicting stakeholder insights—using real-world examples. You’ll learn why a market model is essential for strategic planning and everyday product decisions.

This session is especially valuable for product managers working with external/commercial products selling over 100 units per year, but anyone looking for practical insights is welcome to join!

Key discussion points:

• What a market model looks like (real-life example)
• How to build and maintain a market model
• Why it’s critical for alignment with senior leadership and your product team

Date and time:

Wednesday 30 April 2025: 12:00 UK / 13:00 CEST / 07:00 EDT / 04:00 PDT

About our speaker:

Linda is a Product Focus Senior Consultant. She has 20 years of experience in product management from the audio communications, med-tech, and software industries.

Linda has worked full-time for companies operating in both B2B, B2C, and B2G markets. In addition, as a consultant, she has helped clients with the full range of product management activities, from market analysis and product strategy to upstream and downstream product management. She is a native Danish speaker and fluent in English.