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Product Focus invites you to their event

Roadmaps are dead! … Long live roadmaps!

About this event

Multiple frameworks and tools are designed to help us understand what to build, but somehow we still ship products that don’t gain traction. While we like to think we’re following the best practices, what actually happens in most teams is “Build, Ship, Build, Ship.”

The roadmap gets a lot of blame for this culture. Whether people think the roadmaps themselves are bad, or think they are good tools that are simply misunderstood or misused, it is pretty clear that there is something wrong with roadmaps.

In this talk, Bruce McCarthy, co-author of Product Roadmaps Relaunched, will tell us:

- why we ship the wrong thing

- what a roadmap is and is not

- the 5 components of a good roadmap

- how to gain alignment on your roadmap

About Bruce McCarthy

Bruce helps growing organizations achieve their product visions through advising, workshops, coaching, and speaking at events around the world. Bruce co-wrote Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty and opines regularly about Product Culture.


Website: ProductCulture.org

Book: Product Roadmaps Relaunched

Twitter: @d8a_driven

LinkedIn: https://www.linkedin.com/in/brucemccarthy/

Hosted by

  • Team member
    Product Focus

    Helping people and companies achieve world class product management. Our unique frameworks, training, reviews, and free resources help people worldwide to apply best practice.

  • Team member
    IL T
    Ian Lunn

  • Guest speaker
    BM G
    Bruce McCarthy

Product Focus

World class product management

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