Cutting Through in the Competitive F&B Market: Proven Marketing Strategies for 2025

The F&B landscape has never been more competitive with hyper saturated categories, and product innovation like never before. And despite grocery price inflation returning to near normal levels, consumer money-saving behaviour is sticking.

At the same time, the media landscape is more fragmented than ever, meaning grabbing consumer’s attention – and focusing your marketing team’s time and effort – is harder than ever before.

For brands – either launching to market, or introducing new SKUs – cutting through can feel like an uphill struggle. High profile launches like Innocent Drinks’ Diary Free Smoothies have demonstrated no brand is immune, no matter how well-established or on-trend your offering.

In fact, recent research from The Grocer suggests that as many as 80% of new grocery product launches fail. Nielson's figures further support this; on average, 112.5 products are launched every month, with failure rate of 76%.

One thing is clear - getting it right when it comes to marketing has never been more important for F&B brands.

Join us on Wednesday 9th October 2024 for this must-see 45-minute webinar, hosted by specialist food and drink integrated PR agency, Prohibition – in conjunction with James Beeson, Drinks Editor at industry-leading publication The Grocer – to learn practical comms strategies to help focus your efforts and engage with consumers, avoiding the dreaded de-listing.

We will also be sharing the thoughts of a senior drinks buyer who currently works for one of the Big Four on the importance of effective marketing—especially a brand’s social media footprint—when making buying decisions and allocating shelf space. With more than six years of buying experience, including three at a major multi, her viewpoint is sure to add value.

What we will cover;

- Understanding evolving consumer media habits

- How to focus your comms to get cut-through - from crisis comms to clever PR, creativity and strong relationships

- The crucial role of insight

- Who’s got it right - case studies and best practices

- Where to start

Essential for: mid-senior level F&B social media, brand, marketing or comms professionals.