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Prohibition invites you to their event

Fine tuning your social strategy to thrive in a post-COVID 2021

About this event

Following Prohibition's numerous sold out events in May and August, the team look at the latest sales figures, behavioural statistics and case studies to discover the new trends and emerging traits which will be affecting the UK post Covid19 for 2021.

During these unprecedented times, businesses spanning all sectors are still feeling the strain of an uncertain future and a second wave.

As we adapt to the new normal, it’s crucial for brands of all sizes to refine and review their PR and social strategies to ensure they are fit-for-purpose in this brave ‘new world.’

Put simply, what worked before, will not necessarily work in the future.

However, the data, insight and customer behaviours gleaned during this period of disruption can be invaluable in shaping what you do next, and effectively adapting and refreshing your marketing strategies can help you emerge stronger, sharper and more effective. 

Join the PR Agency of the Year for this practical must-see 60-minute webinar, hosted by specialist integrated social media and PR agency, Prohibition, to find out the key considerations when developing a post-Covid PR and social media strategy, and how to supercharge your customer insight to underpin your approach to this new world.

We will be covering:

  • The crisis flow explained: crisis / recovery / ‘new normal’
  • The Good, the Bad and the Ugly; COVID winners and losers
  • What brands need to consider in ‘the new normal’ (messaging, routes to market, products, tone of voice etc etc)
  • Key elements of a new strategy
  • The importance of online (advertising, social ads, content)
  • Tips and advice about how to get this data and insight
  • Understand the mega trends
  • Social listening/social 360

First party customer data (i.e. look at what your customers are spending time on, when it comes to your website etc)

Essential for: mid-senior level social media, brand, marketing or communications professionals in all B2C and B2B sectors.


Our events are specially designed for marketers responsible for social media, reference programs, online content or digital marketing and of course PR professionals – all will benefit from attending.

Join the conversation for this online on the day and before by sharing our regular hashtag: #pprevents

About Prohibition

Prohibition is listed in Prolific North’s Top 15 PR Agencies and is currently the PR Agency of the Year 2019 having also won a number of industry awards in 2019, 2018 and 2017 including Best Consumer Relations Campaign and Best Integrated Campaign 2019 and Best use of Social Media 2018. This agile dynamic consultancy has been described by the CIPR as: “An agency with clear differentiation in their market sector. Its commitment to nurturing the industry's young talent is not just laudable, but also has a clear business goal as they seek to build a regional powerhouse.”

About the speakers:

Chris Norton, Founder, Prohibition.

Chris Norton, is the managing director of the CIPR's Outstanding PR Consultancy 2019 Prohibition, and an award-winning crisis management practitioner with more than twenty years’ PR experience having worked both in-house and in a number of international consultancies.

Chris set up the UK’s first word-of-mouth marketing consultancy and the body that represented the industry, he is a regular winner of the “Best Use of Social Media” and "Best Integrated Campaign" awards. He is also a regular speaker on online communications and his Norton’s Notes blog is listed as the 7th most influential PR and social media blog in the UK.

In 2013, Chris co-authored the CIPR’s Social Media Handbook “Share This Too” which went on to become the fastest selling social media book on Amazon. He is a part-time lecturer on Digital Communications at Leeds Beckett University and also sat on the CIPR Committee as its social media coordinator. Chris has delivered social campaigns for clients such as: Sony Ericsson, Ronseal, Goldsmiths, Watches of Switzerland, Interflora, The Royal Shakespeare Company, Meadowhall, George Foreman, Russell Hobbs and Hallmark Cards.

Will Ockenden, Director, Prohibition

Will Ockenden is a co-owner at Prohibition, and is responsible for the agency’s creative and strategic outputs. Specialising in a range of sectors including B2B, corporate PR, and higher and further education, Will’s experience spans more than 15 years in the industry, both in the UK and in Australia, that has seen him work with leading brands including Deloitte, Qantas, TalkTalk, Interflora, Northumbria University and ENGIE UK. Will’s work has won multiple awards, and he has presided over Prohibition being named Prolific North’s PR agency of the year, the CIPR’s large agency of the year, as well as becoming a PR Week top 150 national consultancy.  

N.B Please note this event is not open to freelancers, or PR and social media agencies, unfortunately. The event is limited to two tickets per company due to limited space.

Hosted by

  • Team member
    Chris Norton Managing Director and Founder @ Prohibition PR

    Founder of the CIPR's PR Agency of the year Prohibition. Listed in the UK's top 10 PR and social media bloggers and an award winning content marketing trainer.

  • Team member
    Will Ockenden Director/owner @ Prohibition PR Ltd

    Director and owner at Prohibition.

  • Team member
    Emily Boswell


Delivering strategic social media, clever content and award-wining public relations

Award Winning PR & Social Media Agency Based in Leeds. We Help Brands Find Their Purpose Through Authentic & Engaging Story-Telling, Including Print Media, Press, Digital, Branding & Public Relations. Experts in B2C/B2B Communications, Crisis Managemen...