How to integrate TikTok into your PR strategy

TikTok is undoubtedly the social media access story of the past 12-months, growing to nearly 4m active users in the UK, making it the country’s third biggest social network.

However, as with any new channel, TikTok should not operate in a silo. True success on this exciting channel comes down to properly integrating its use with your wider marketing efforts, in turn delivering genuine campaign cut-through and ROI.

This is where many marketers fall down.

In this practical session, we will use our years of expertise in delivering integrated comms to explore; 

-        The role of TikTok as part of an integrated comms approach

-        Using TikTok to fuel your PR outreach

-        Integrating TikTok into influencer marketing efforts

-        TikTok advertising strategies

-        Delivering an integrated campaign using TikTok

The session will also recap the basics of the platform, including;

-        TikTok 101 – what does it do, and how to use it

-        Engagement hacks and pro tips to get started

-        How to measure success 

Please note this event is not open to other agencies or consultants. We do provide paid training in this space if you are interested.

About Prohibition PR

Prohibition is listed in Prolific North’s Top 10 PR Agencies and is currently their PRCA's Medium Sized Agency of the Year 2022 having also won a number of industry awards in 2022, 201, 2020, 2019, 2018 and 2017 including Best Consumer Relations Campaign and Best Integrated Campaign 2019 and Best use of Social Media 2019.

This agile dynamic consultancy has been described by the CIPR as: “An agency with clear differentiation in their market sector. Its commitment to nurturing the industry's young talent is not just laudable, but also has a clear business goal as they seek to build a regional powerhouse”.

THE SPEAKER

Chris Norton is the founder and managing director of Prohibition, and an award-winning crisis management practitioner with more than twenty-five years PR experience having worked both in-house and in a number of international consultancies.

Chris set up the UK’s first word-of-mouth marketing consultancy and the body that represented the industry, he is a regular winner of the “Best Use of Social Media” and "Best Integrated Campaign" awards. He is also a regular speaker on online communications and his Norton’s Notes blog is listed as the 7th most influential PR and social media blog in the UK.

In 2013, Chris co-authored the CIPR’s Social Media Handbook “Share This Too” which went on to become the fastest-selling social media book on Amazon. He was a part-time lecturer on Digital Communications at Leeds Beckett University and also sat on the CIPR Committee as its social media coordinator. Chris has delivered social campaigns for clients such as: Sony Ericsson, Ronseal, Goldsmiths, Watches of Switzerland, Interflora, The Royal Shakespeare Company, Meadowhall, George Foreman, Russell Hobbs and Hallmark Cards.