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Prohibition invites you to their event

The Future of Social Video

About this event

Following on from several sold-out presentations in 2021 Prohibition will host another exciting new event exploring the benefits of using video and give brand managers and marketing professionals a clearer understanding on this fast-moving marketing channel.

WHAT WILL YOU LEARN?

Video and video marketing have come of age with 80% of all internet traffic being video by 2022. With the explosion of smartphones, everyone has access to this once-limited medium, with most people preferring to watch, not read information. The Rise of Social Video will help educate you on what works on social media and how to get the most from your videos.  

As marketing professionals, we know you’re under pressure to produce video content for campaigns that not only looks good and stands out from the crowd but also achieves your KPIs. We talk you through everything you need to know to make your video successful, finishing with practical examples leaving you with a better understanding of what video can do for your brand.

Short videos are an increasingly popular format due to the broad availability of video-recording devices. But how do you ensure yours stand out for their quality and content?

In this informative and fun training session you learn all the tricks of the trade that video companies use every day:


The video landscape: an overview

  • Common pitfalls
  • Appreciating the power of stories – and how to spot the good ones
  • Weaving all the different elements together - structuring a story
  • Sharing your videos with the world – marketing for views
  • YouTube and Facebook view analysis
  • Creating branded/editorial content
  • How to successfully integrate video into your campaign
  • Case studies


Why do it?

Video is an integral part of the communications mix and it’s a must-have in your campaign. While there’s pressure to be a publisher, bad video is definitely worse than no video! If you want to learn how to use video more effectively in your comms campaigns, then this is the breakfast seminar is for you.


 Who’s it for?

Mid-level to senior PR and Marketing professionals from in-house teams, who want to gain a keener insight into how to make video work effectively for their campaigns or longer-term communications strategy.

Please note this event is not open to Freelancers or PR and social media agencies, unfortunately.  The event is limited to two tickets per company due to limited space, if you wish to purchase additional places please contact lisa@prohibitionpr.co.uk Join the conversation for this online by using the hashtag: #prohibstrategy

Hosted by

  • Team member
    T
    Will Ockenden Director/owner @ Prohibition PR Ltd

    Director and owner at Prohibition.

  • Team member
    T
    Chris Norton Managing Director and Founder @ Prohibition PR

    Founder of the CIPR's PR Agency of the year Prohibition. Listed in the UK's top 10 PR and social media bloggers and an award winning content marketing trainer.

Prohibition

Delivering strategic social media, clever content and award-wining public relations

Award Winning PR & Social Media Agency Based in Leeds. We Help Brands Find Their Purpose Through Authentic & Engaging Story-Telling, Including Print Media, Press, Digital, Branding & Public Relations. Experts in B2C/B2B Communications, Crisis Managemen...