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Project36 invites you to their webinar

Future Purpose ABM: Inbound, Outbound & ABM Unified

About this webinar


An in-depth Project36 Webinar on developing a blended strategy of Inbound, Outbound and Account Based Marketing into a single, cohesive, marketing program.


Designed to help you reach your high-value ABM accounts and the prospects within them. Register for the webinar and learn how to develop your ABM campaign reach, inbound lead flow and ambient brand profile in a single, unified, campaign strategy.

Proven to deliver, learn how a blended ABM, Inbound & Outbound marketing strategy can offer exceptional campaign reach, penetration and ROI from both high-value, low volume accounts (ABM) as well as low-value, high volume (inbound) lead flow.

  • Learn how to build a Future Purpose Account Based Marketing (ABM) playbook that can then be standardised for all areas of your business to facilitate global rollout.
  • Discover how to build ABM campaign strategy that is proven to deliver 100% penetration and 70% engagement from targeted decision makers.

Who's it for?

This webinar is for senior marketing heads (and their teams), and those responsible for marketing strategy, campaign rollout and global lead generation.

Perfect for senior marketers, who are now looking to design and rollout a standardised ABM strategy across single or multiple geographical territories and market verticals.

Event Format:

The webinar is presented by Project36, CEO and founder, Joe Birkedale, and is a high tempo discussion on how to build a scaleable ABM campaign playbook that you can pilot and then rollout globally within your organisation.

The webinar is split into 3 key focus areas:

  1. Data & Research - The role of AI Data enrichment in ABM
  2. The Future Purpose ABM playbook - Build the model for your pilot campaign
  3. Repeat & Rollout - Scale up across all territories and market verticals

The Output:

At the end of the webinar you will be able to build out a high-performance ABM playbook that you can then test and refine before rolling out across your organisation.

Event Summary:

Duration: 60 minutes

Recording: Please register to ensure you receive a copy



  • Discover the 3 types of ABM
  • Learn the 6 stages of ABM delivery
  • Discover 5 pro-tips used in successful ABM campaigns

Hosted by

  • Team member
    Joe Birkedale CEO @ Project36

    Hi, I'm Joe; Founder and CEO of Project36 - a global, strategic marketing agency. I also formally train business leaders in inbound marketing, marketing automation and data-led strategy, change management and B2B marketing best practice.


Project36 is a Global B2B Marketing Agency

We help brands Identify, Connect & Engage with their target accounts anywhere in the world.

We specialise in Account-Based Marketing (ABM), Inbound Marketing, Content & Strategy, Video Marketing & Webinars, Campaign Planning & Execution, Web & Custom Development & Creative Design & Illustration.