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Protocolbureau & ISRM invites you to their webinar

Launch of Protocol to Manage Relationships Today

About this webinar

The launch of the new book 'Protocol to Manage Relationships Today; Modern Relationship Management Based Upon Traditional Values', published by Amsterdam University Press and written by Jean Paul Wijers, Isabel Amaral, William Hanson, Bengt-Arne Hulleman and Diana Mather

On Tuesday 10 November at 16.00 hrs (CET) the new book Protocol to Manage Relationships will officially be launched with a webinar by the five authors of the book. The webinar will also include Ella Robertson, Managing Director of One Young World, who wrote the foreword, and Francois Brunagel, the former Head of Protocol of the European Parliament, who also contributed to the book.

The official launch of the book in Dutch will take place on Thursday 12 November at 13.00 hrs, with special guest fashion & lifestyle expert Maik de Boer, who has been interviewed for the book.

The book Protocol to Manage Relationships Today presents an innovative view of the value of protocol in our 21st century. In essence, protocol has always been about optimising relationships by maximising personal attention and systemising logistics. Protocol enables the staging of the personal encounter. In a world where personal attention has become scarce and technology a facilitator for rules and procedures, protocol management provides us with a unique vision in which personal time is the greatest good we can give to someone. It is the modern currency of relationships.

The book describes the successful application of contemporary protocol to build strong relationships by, among others, the Dutch King and the Portuguese President, at the Royal Wedding of Prince Harry to Meghan Markle and at the World Press Photo awards show. In the book Dutch fashion and lifestyle expert Maik de Boerexplains the value of protocol in the world of fashion and in the book the protocol of the famous Berlin techno club Berghain is described.

The book does not present protocol as a rigid system of rules, but as a flexible method. Protocol in the 21st century is mainly about balancing tradition and modernity; if the rules of the protocol are applied too strictly, the event will be too formal and uncomfortable. Too casual and too little focus is also not good and applying too few rules leads to chaos. Also, too many symbols will make people laugh and if there is no symbolism we will not be able to recognise the story and/or understand why we are attending the event.

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    Protocolbureau & Institute of Strategic Relationship Management

    Protocolbureau and ISRM (Institute of Strategic Relationship Management) provide support for the (further) development of a professional relationship management. Our expertise guarantees that the relationship with the most valued stakeholders is strengthened.

Protocolbureau & ISRM

Protocol is the modern currency of relationships

Protocolbureau and ISRM (Institute of Strategic Relationship Management) provide support for the (further) development of a professional relationship management. Our expertise guarantees that the relationship with the most valued stakeholders is strengthened.