Why has sport still not embraced the data opportunity?

It’s been nearly 20 years since Clive Humby, co-founder of consumer insights business dunnhumby, coined the phrase "Data’s the new oil".

However, sport remains far behind most other consumer-facing industries when it comes to truly unleashing the power of customer data. It has still not defined how that “oil” ought to be driving its engine forward.

In this interactive digital event, PTI explores its experience of sport's relationship with data, outlines the common mistakes made, and explains how you can create and deliver a data strategy that drives efficiencies, better customer experiences, and revenue growth.

Attendance is limited to sports and entertainment rights-holders only. Register your interest today.