PTI Digital UK Ltd invites you to their event

Why has sport still not embraced the data opportunity?

About this event

It’s been nearly 20 years since Clive Humby, co-founder of consumer insights business dunnhumby, coined the phrase "Data’s the new oil".

However, sport remains far behind most other consumer-facing industries when it comes to truly unleashing the power of customer data. It has still not defined how that “oil” ought to be driving its engine forward.

In this interactive digital event, PTI explores its experience of sport's relationship with data, outlines the common mistakes made, and explains how you can create and deliver a data strategy that drives efficiencies, better customer experiences, and revenue growth.

Attendance is limited to sports and entertainment rights-holders only. Register your interest today.

Hosted by

  • Team member
    SP T
    Scott Paul Lead Data & Digital Consultant @ PTI

  • Team member
    BW T
    Ben Wells CEO @ PTI Digital UK Ltd

PTI Digital UK Ltd

Driving business transformation through data and digital technology

We help clients create more sustainable business models, driving business transformation through data and digital technology creating new revenue streams and operational efficiences