The first-party data revolution: Purple’s masterclass

Unlock the secrets to serious business growth with first-party data insights!

Join us for an on-demand masterclass that dives deep into the world of first-party data. Your host, Shaun Bossons (CRO at Purple), will be joined by Helen Caddock (Snr. Consultant) and Iain Jewitt (CTO at Purple), as they share how truly understanding your customers through their data can redefine loyalty and fuel unprecedented growth for your physical venue.

We'll explore how first-party data isn't just a buzzword; it's a powerful tool, much like how programs such as the Tesco Clubcard revolutionized retail, or how other leading brands have successfully built deep customer loyalty. You'll discover how these pioneering principles are now being supercharged for today's dynamic, multi-channel world.

Fuel your business with first-party data!

Our on-demand webinar is a first-party data bonanza, packed with useful insights tailored for key roles across your organization:

• Marketing: Get a grip on the profound benefits of collecting and using first-party data, and see how it can directly supercharge your customer loyalty and engagement efforts.
• IT: Discover how technology acts as the essential engine for strategic business achievement, enabling seamless data collection, analysis, and activation to hit your ambitious goals.
• Commercial/Sales: Explore the tangible commercial outcomes our clients achieve with activated first-party data, leading to enhanced loyalty, better conversions, and optimized spend.

This masterclass is designed to spark new ideas and equip you with actionable strategies to create real impact from your first-party data.

📌Available to watch on-demand from Thursday 10th July 2025 at 4 PM BST