Ready Set invites you to their event

2024 BFCM Bootcamp

About this event

US consumers spent $9.8 billion over the Black Friday/Cyber Monday weekend in 2023.

A record 166.8 million people—75% of the adult US population—shopped BFCM sales.

This year those numbers are expected to grow. For ecommerce marketers, BFCM weekend is the Super Bowl. This bootcamp is your 2024 game plan.

In this special 2-part Screen Share series, we’re sharing the blueprint for planning, building, and running the most important—and, when done right, profitable—campaigns of the year.

Wanna get a slice of this $10B pie? The tips and tactics revealed in these sessions will show you how.

Session #1 – From Concept to Conversion: The BFCM Creative Playbook

Discover how to develop a water-tight creative strategy that guides your BFCM domination. Then put it into action with proven production techniques for making ads that convert like crazy.

You’ll learn:

  • How to build a high-impact BFCM creative strategy
  • Winning ad frameworks, formats, and trends for 2024 and beyond
  • The creative production process for transforming concepts into high-converting ads

Featuring creative strategy superstar Jennie Karrer and growth expert Kevin Cohen.

Session #2 – How to Run BFCM Campaigns Like a Master Media Buyer

With creative ideas flowing and the production machine humming, it’s go time. This session is all about launching, optimizing, and scaling ultra-successful campaigns.

You’ll learn:

  • Iteration and testing techniques maximize performance and minimize costs
  • Tactics for efficiently scaling spend while managing your budget
  • Steps to take now to build a stacked retargeting pipeline
  • How to optimize campaigns in real time for peak Q4 performance

Featuring media buying superstar Nacho Manchi and performance marketing pro Juhi Pikale.

Plus!

A stack of take-home resources to help you put what you learn into practice.

If you’re an ecom marketer lining up your biggest Q4 ever, this bootcamp will equip you with a complete blueprint for BFCM 2024 domination.

What are you waiting for? Secure your spot now!

Ready Set

The Performance Agency for Brands with Compliance Complexity

Ready Set is the performance creative and growth agency for brands in regulated industries. Our integrated approach seamlessly blends creative excellence with media expertise, maximizing performance across channels while ensuring compliance and brand integrity.