About this webinar
Skill Level: Intermediate
Series: Using data to improve your website (3 of 4 Part Series)
If you've dipped your toe in Google Analytics, then you know how easy it is to get lost in the data. In this webinar, we'll walk you through the most important website metrics to track and how to use them to improve your library's website.
During this workshop, we'll cover:
After the workshop, we'll share the following tools with all participants:
1) Information Architecture Planning Worksheet
Use this worksheet in conjunction with Google Analytics to determine which pages you should keep, delete, or update.
The webinar made me think in new ways about how we present information to patrons. I spent time afterward cleaning up our homepage!
There was so much. WA state created my website and I just go on once a month to "update" it. So I found so much helpful. The reminder that it is there for my patrons was timely (I never know what to put on there).
We're an award-winning #marketing agency that specializes in web design, branding, and digital marketing. #design #development #branding
Some agencies specialize in metrics. Some specialize in elegant design. And some specialize in taking ridiculously awkward team photos. We’re the lucky bunch that specializes in all three. We create beautiful websites, brands, and campaigns grounded in metrics, teeming with creativity, and fueled by
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