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Red Rokk invites you to its webinar

Library Web Design Series // Part Three: Google Analytics and Information Architecture

About this webinar

Skill Level: Intermediate

Series: Using data to improve your website (3 of 4 Part Series)

If you've dipped your toe in Google Analytics, then you know how easy it is to get lost in the data. In this webinar, we'll walk you through the most important website metrics to track and how to use them to improve your library's website.

During this workshop, we'll cover:

  • How to access and use audience data
  • How to evaluate content and pages to determine what should stay and what should go
  • Pin-pointing usability issues
  • Segmenting data
  • Creating and tracking goals
  • How to use the data to improve your website.

After the workshop, we'll share the following tools with all participants:

1) Information Architecture Planning Worksheet

Use this worksheet in conjunction with Google Analytics to determine which pages you should keep, delete, or update.


Past Webinar Comments

The webinar made me think in new ways about how we present information to patrons. I spent time afterward cleaning up our homepage!


There was so much. WA state created my website and I just go on once a month to "update" it. So I found so much helpful. The reminder that it is there for my patrons was timely (I never know what to put on there). 

Hosted by

  • Team member
    TB T
    Tyler Byrd Owner @ Red Rokk

    We're an award-winning #marketing agency that specializes in web design, branding, and digital marketing. #design #development #branding

  • Guest speaker
    G
    Sherri Huleat Marketing Director @ Red Rokk

Red Rokk

Some agencies specialize in metrics. Some specialize in elegant design. And some specialize in taking ridiculously awkward team photos. We’re the lucky bunch that specializes in all three. We create beautiful websites, brands, and campaigns grounded in metrics, teeming with creativity, and fueled by