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Relate Live Series πŸ“Ί: B2B μŠ€νƒ€νŠΈμ—…μ„ μœ„ν•œ μ½˜ν…μΈ  λ§ˆμΌ€νŒ…μ˜ 핡심 w/ Ascent Korea

이 μ›¨λΉ„λ‚˜μ— λŒ€ν•˜μ—¬

"B2B μŠ€νƒ€νŠΈμ—…μ„ μœ„ν•œ μ½˜ν…μΈ  λ§ˆμΌ€νŒ…μ˜ 핡심, 고객 μΈν…νŠΈμ— μ§‘μ€‘ν•˜λΌ"

"λ§ˆμΌ€νŒ…μ€ μ†ŒλΉ„μžμ˜ 고민을 ν•΄κ²°ν•  μ œν’ˆ ν˜Ήμ€ μ„œλΉ„μŠ€λ₯Ό λͺ¨μƒ‰ν•˜λŠ” 여정이닀. λ§ˆμΌ€ν„°λŠ” κ³ λ―Όν•˜λŠ” μ†ŒλΉ„μžμ˜ 맘 속 μ˜λ„λ₯Ό νƒμƒ‰ν•˜λŠ” κ²ƒμœΌλ‘œ κ·Έ 여정을 μ‹œμž‘ν•΄μ•Ό ν•œλ‹€."

μ–΄μ„ΌνŠΈμ½”λ¦¬μ•„λŠ” ν•œκ΅­μ˜ λ§ˆν…Œν¬ (marketing tech)κΈ°μ—…μœΌλ‘œ λŒ€μš©λŸ‰ 검색 λ°μ΄ν„°λ‘œλΆ€ν„° 고객 μΈν…νŠΈλ₯Ό μΆ”μΆœν•˜κ³  이λ₯Ό 기반으둜 ν˜μ‹ μ μΈ λ§ˆμΌ€νŒ… μ „λž΅ 수립과 싀행을 λ•λŠ” κΈ°μ—…μž…λ‹ˆλ‹€.

이번 Relate Live SeriesλŠ” μ–΄μ„ΌνŠΈμ½”λ¦¬μ•„μ˜ λ°•μ„Έμš© λŒ€ν‘œλ‹˜κ³Ό ν•¨κ»˜ "B2B μŠ€νƒ€νŠΈμ—…μ„ μœ„ν•œ μ½˜ν…μΈ  λ§ˆμΌ€νŒ…μ˜ 핡심"에 λŒ€ν•΄ 이야기λ₯Ό λ‚˜λˆ•λ‹ˆλ‹€.

μ›¨λΉ„λ‚˜ νŒ¨λ„λ¦¬μŠ€νŠΈ

λ°•μ„Έμš© CEO

  • Ascent Korea CEO
  • Nexon Japan λ§ˆμΌ€νŒ… & 기획 λΆ€μž₯
  • Lycos μ½˜ν…μΈ  νŒ€μž₯
  • 제일기획 κ΅­μ œκ΄‘κ³  νŒ€

Christopher Chae Co-founder

  • Co-founder, GTM Lead @Relate
  • Strategy Manager @Walmart US
  • Strategy Consultant @IBM US

μ›¨λΉ„λ‚˜ 일정

  • 2022λ…„ 10μ›” 27일 (λͺ©) μ˜€μ „ 10μ‹œ KST

μ›¨λΉ„λ‚˜ μ–΄μ  λ‹€

  • ν˜„μž¬ 디지털 ν™˜κ²½μ—μ„œ μ½˜ν…μΈ  λ§ˆμΌ€νŒ…μ˜ 핡심, 고객 μΈν…νŠΈ!
  • μ™œ μš°λ¦¬λŠ” 고객 μΈν…νŠΈμ— 집쀑해야 ν•˜λŠ”κ°€?
  • μ†ŒλΉ„μž μΈν…νŠΈμ—μ„œ μΆœλ°œν•˜λŠ” μ½˜ν…μΈ  λ§ˆμΌ€νŒ… μ „λž΅ & SEO
  • μΈν…νŠΈ λ“œλ¦¬λΈ μ½˜ν…μΈ  λ§ˆμΌ€νŒ…μ˜ 성곡사둀
  • λ¦¬μŠ€λ‹λ§ˆμΈλ“œ ν—ˆλΈ”μ„ 톡해 ν™•μΈν•΄λ³΄λŠ” 고객 μΈν…νŠΈ

이런 뢄듀이 λ“€μœΌμ‹œλ©΄ μ’‹μŠ΅λ‹ˆλ‹€.

  • B2B μŠ€νƒ€νŠΈμ—…μ—μ„œ Lead을 지속적이고 μ•ˆμ •μ μœΌλ‘œ λ§Œλ“€κ³ μž ν•˜μ‹œλŠ” λ§ˆμΌ€ν„°, μ„ΈμΌμ¦ˆ λ‹΄λ‹Ήμž λ˜λŠ” λŒ€ν‘œ/μ°½μ—…μž
  • B2B Content Marketingκ³Ό SEO에 λŒ€ν•œ 기초적인 지식을 μ–»κ³ μž ν•˜μ‹œλŠ” λ§ˆμΌ€ν„°, μ„ΈμΌμ¦ˆ λ‹΄λ‹Ήμž λ˜λŠ” λŒ€ν‘œ/μ°½μ—…μž

μ›¨λΉ„λ‚˜ λ“€μ–΄μ˜€μ‹œκΈ° 전에 μ•„λž˜ 링크λ₯Ό ν›‘κ³  μ˜€μ‹œλ©΄ λ”μš± μœ μ΅ν•œ μ‹œκ°„μ΄ 될 수 μžˆμŠ΅λ‹ˆλ‹€.

주졜:

  • Team member
    T
    Christopher Chae Relate

  • Guest speaker
    μ„Έλ°• G
    μ„Έμš© λ°• Ascent Korea

  • Team member
    T
    Arthur Kim Co-founder @ Relate

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