About this event
Most pricing engines optimize for margin OR demand. Neither factors live inventory depth into the decision - and that's where 200-400 bps of gross margin quietly leaks out every quarter. On short-lifecycle, broad-assortment categories the leak is even bigger.
In 45 minutes you'll get:
Why static and rules-based pricing engines structurally cannot close the GMROI gap on long-tail SKUs
The inventory-aware pricing mechanism - how stock depth, forward demand, and competitor moves combine into a single price decision
Agenda (45 minutes)
0-5 min - The GMROI leak no one reports. Why margin quietly drains on long-tail SKUs and never shows up as a line item.
5-20 min - Why static & rules-based engines can't fix it. The structural reason margin-OR-demand pricing leaves money on the table.
20-35 min - The inventory-aware mechanism. How stock depth, forward demand and competitor moves combine into one price decision - with a worked example.
35-45 min - Live Q&A. Bring your hardest pricing question.
Built for CFOs, CEOs, and Heads of Pricing at mid-size retailers in fashion, consumer electronics, home & seasonal, DIY, sports, and hypermarkets.
Date: Thursday 18 June 2026, 15:00 CET
Format: live webinar, recording shared with all registrants
About the speaker
Maxim Morozov is CEO of Retailgrid. He has 20 years of experience in retail and price optimization, leading 30+ engagements across Europe, the US, and the Middle East with retailers ranging from €100M to €170B in revenue. He holds an MBA and a PhD.
