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RetailX invites you to their event

Simplify to Revolutionise. How lululemon and New Balance are utilising the latest martech

About this event

Join our webinar on December 14 where we will delve under the bonnet of the martech that brands like New Balance use to power their digital experiences. The discussion will centre on actionable insights on how you can build and scale your martech (marketing technology) infrastructure to meet constantly rising consumer expectations.

Our webinar will use real world case studies from leading retailers to exemplify the implementation and advantages of using open source martech when communicating with customers.

Key takeaways:

  • How New Balance streamlined their content workflows to optimise content delivery as part of their digital experience
  • How lululemon uses a CDP and 1st party data strategy to personalise customers’ digital experience
  • The martech you should be prioritising heading into 2022


Paul Skeldon, Editor - Internet Retailing

Tom Bianchi - VP Marketing EMEA, Acquia

Jake Athey - VP Marketing, Widen - an Acquia company

Hosted by

  • Team member
    RetailX .

    RetailX’s research covers the retailers and brands, sectors, markets, tools and people in multichannel retail and direct-to-consumer digital commerce. Our content is published with the help of our media partners InternetRetailing,Tamebay & EDelivery


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