Rethink Research invites you to their event

From Dynamic to Generative UI: Does TV Finally Understand You? Presented by Proximus, 3SS, and Faultline

About this event

๐Ÿ“… Tuesday July 28th 2026

๐Ÿ•’ 3pm BST, 4pm CET, 7am PT, 10am ET

๐Ÿ“ Online โ€“ live presentation with audience Q&A

The TV interface is entering a new phase.

As viewers juggle linear TV, streaming services, and an ever-growing catalogue of content, traditional navigation is reaching its natural limits.

AI-enabled discovery, voice, and conversational search could transform how viewers find contentโ€”but how much of that promise is real, and what can operators actually deploy today?

Join Proximus, one of Europe's most forward-looking TV operators, and TV experience technology specialist 3SS for a live discussion on how AI is reshaping search and personalization, why local context matters just as much as LLMs, and what it takes to keep an existing TV platform modern without starting from scratch.

Hosted by

  • Team member
    T
    Tommy Flanagan Editor @ Rethink
  • External speaker
    PT E
    Pradeep Thekkedath Director of Entertainmentย Platforms @ Proximus
  • External speaker
    PD E
    Pierre Donath CPO/CMO @ 3SS

Rethink Research

Forecasting markets which have active disruptive technologies